Who Cares Wins - Derek Abell

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Who Cares Wins
Who Cares Wins - Derek Abell

International CSR - LedelsesTV spend a whole day at the great event, Who Cares Wins April 2013, where we met some of the leading stars on the international CSR-scene.

We had the pleasure of interviewing Derek Abell. Derek Abell is the founding president of ESMT European School of Management and Technology and Professor Emeritus. His primary teaching and research interests are in strategic marketing, general management, leadership in technology-based industry and the broader responsibilities of the executive "beyond the bottom line".

He has published five books and numerous articles. His most recent book is Managing with Dual Strategies: Mastering the Present; Preempting the Future.